Release Date

02 Apr, 2023

Runtime

01:30: (HH:MM)

Total Episode/Season

35/3

Synopsis

Global Catering Business Challenge

Paik Jong-won takes on a new challenge to spread his brand and K-food abroad. Will he be able to make a successful business like he does in Korea?

Original Title

장사천재 백사장

Photos

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Specials

08 Oct, 2023

Season 1

02 Apr, 2023

Paik Jong-won is Korea's top restaurant management expert. But will he be able to successfully run a restaurant overseas? Paik Jong-won will be challenged with starting a full-fledged business in a land barren of Korean food. He opened a Korean restaurant in Morocco with GOT7 Bambam & actor Lee Jang-woo, then also in Italy with Girls' Generation's Kwon Yuri, singer John Park, and actor Lee Jang-woo again.

Season 2

29 Oct, 2023

The renowned Korean restaurateur Paik Jong-won joined forces with A-list celebrities to create a dream team, successfully managing restaurants in Moroco and Italy in season 1. This time, this dynamic team is setting out on another exciting adventure to an unfamiliar destination, aiming to introduce Korean cuisine to a global audience. Will they be able to succeed once again?

Season 3

10 Feb, 2026

Paik Jong Won’s challenge to become a top restaurateur around the world is not over. Paik Jong Won and his crew are dropped off in a new country once again. This time, they must open and run a restaurant in France, a country known for its gourmet cuisine. Actor Yoon Si Yoon, the “Baking King,” joins the team and harmonizes with the previous members. While French people are accustomed to multi-course meals, they introduce a Korean-style steak served as a single course, and they offer alcohol-fermented bread in the country of baguette. In a place where communication is difficult and the culture is different, will they be able to appeal to the French diners? Will their tactics work on the picky diners?

Created By

Lee Woo-hyung

Actors

백종원

이장우

존 박

권유리

윤시윤